You probably started noticing that vegan is everywhere now. I know I have. It’s so obvious to me mainly because, when I first embarked on this lifestyle, it wasn’t as fashionable as it is now – which means it wasn’t half as accessible, either. I can’t say I’m complaining, though.
More and more brands are jumping on the animal-free bandwagon, either switching altogether or creating an alternative range of their usual products.
I must say, I don’t mind if they think they’re going to make more money than they would normally from going vegan and cruelty-free. Whatever a company’s reason for doing the right thing may be, it’s a-okay with me. It is the result that counts.
Who Spearheaded the Movement?
More and more prominent name beauty companies are joining in and ditching their animal testing and their animal products as ingredients. This started slowly, but seems to be gaining momentum as the sales figures speak for themselves.
We have all watched some megastar or other out a new product that they are marketing as PETA approved and cruelty-free. In the whole craze arising around it, we might forget that there were always such stores and companies, they were just not as vocal about it. I believe that we should give such brands a special bit of appreciation.
Makeup That Rocks
I’ve been around the makeup block for a while now, and have tried too many to mention. All throughout my journey, it’s been a joy to find Rock Candy Beauty and their airbrush makeup. However, what made me fall in love with them weren’t only the results, but the credentials as well.
The Californian founder is a nature and animal lover. She worked in the movie and fashion industry. Even in that environment, she held tight to her steadfast vegan and cruelty-free beliefs.
Rock Candy Beauty was born. This company has built such a stellar reputation and gone from strength to strength on the back of its quality alone. Now that vegan beauty is a thing, it’s just going to get bigger.
How Can Vegan Be a Brand?
Vegan is a lifestyle. Vegan is a belief. Is vegan a brand, too? Well, the short answer is yes.
When a company uses the vegan logo as part of its selling point, it is marketing itself along with those ideas and as such, is branding itself in parallel.
This is good for vegans because once you enter this particular niche, you can’t step back. There is no plausible excuse for a company to backtrack after spending a few years using this as the cornerstone of their advertisement.
The vegan brand has too much power in it to deny, and as such, it is gaining substantial market shares in and of its definition.
There is forecast predictability around the idea that once vegan is ubiquitous enough, it will cease to be a brand and revert to being a product. As a result, omnivore and animal products may end up branded in reverse to this.
It is a funny concept of itself and frightening as well. What we have to do as ethical vegans is build the brand from the outside in, as we have been doing so far. We need to make it more than a fashion statement.
Vegans Are Ambassadors
I wear my vegan badge with pride. I will extol the virtues of the great vegan brands like Rock Candy beauty, that live up to their reputation and to the moral standards of this lifestyle – because I can. Because it’s all I can do.
If you have become part of the vegan tribe, then all you do and say is contributing to the cause. Maybe some meat-eaters would say we are doing some hard selling.
However, we are not selling. There is only representation. What we are doing is representing the vegan lifestyle; if it’s going to turn into a brand, we may as well spread the world and represent all of the products doing their share, too.